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laif. A photographer’s agency laif feels that it provides an environment in which different forces can interact and in which each individual is a driving force. However, we need others in order to develop our ideas to their full extent. As an international agency laif supports creative individualists with cameras. By making sure that their pictures are utilized in the best possible way, laif offers them creative and financial leeway. We are very dedicated to the photographers we represent and we see to it that their creative potential is internationally recognized. As an agency laif has data and knowledge about the market at its disposal to which an individual photographer would never have access. We are able to spot trends before they turn into facts and fashions. We see to it that our technology and marketing are always up to date. Let’s not kid ourselves, the competition out there on light tables and on our customers’ screens is tough. An agency must be of a certain class in order to deal with such challenges. The pool of photographers like the one that we represent meets these requirements. This also makes laif unique. |
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